Lexus

Launch of the RX330

Eventsource collaborated with Lexus’s PR company to produce a launch at the Sydney Opera House of the new Lexus RX330 with Joel Edgerton as MC. Various displays for the RX 300 were installed to showcase the vehicles abilities and features – the displays included a snowfield with falling snow, a lounge room with the car providing the sound system and glamorous models shopping on a New York city street.

Working with the client, Eventsource delivered customised displays of the vehicles and transformed the space at the Opera House into a unique environment. Leveraging the clients sponsorship with the Opera House we also extended the event footprint with an corridor of Lexus vehicles.