Ferrari

Launch of the Ferrari California

The much-anticipated Ferrari California was launched in Sydney and Melbourne with a touch of California and a mix of new and old Hollywood. The glamourous Sydney launch, held at a large photography studio, featured the Ferrari California behind “cinema drapes”, female icons of film projected around the room and a jazz band playing tunes from the hey day of the destination California. Richard Wilkins hosted the event and unveiled the new convertible with the help of a dramatic video of the new car shot by Hollywood film director Michael Mann.

This event required demanding and exacting requirements for such an important client. Eventsource once again partnered with Ferrari to deliver an event that impressed and excited the discerning audience.