Ferrari

60th Anniversary Events

Eventsource worked with Ferrari to produce and manage a range of high profile spectacular events in Sydney and Melbourne to celebrate the 60th Anniversary of Ferrari.

In Sydney this included organisation of a cavalcade of Ferrari vehicles across the Sydney Harbour Bridge and display at Circular Quay. The events in Melbourne ranged from a VIP cocktail reception to welcome the Ferrari 60th Anniversary Baton that travelled the globe, to the coordination of a parade of Ferrari Vehicles from Crown Casino to Lygon Street. Teamed with the Australian Grand Prix it was arranged for a Ferrari F1 to race down Lygon Street in front of a huge crowd.

Eventsource delivered these multiple events across both cities within a few days of each other, managing the complexity of government, police and traffic authorities, client partnerships, customer communication and all event production aspects.