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Always
remember your audience..
Wacky ideas, tricky gimmicks, crazy jokes all might sound great when sitting down in the confines of your meeting room when brainstorming for an event. But close your eyes and see them actually 'working' in real life through the eyes of your audience to double check their suitability. Off the wall ideas do work...but only the ones that are suitable for your brand or product and audience. Keep
it simple..
Nobody forgets when something goes wrong. Remember the Olympic flame getting stuck at the Opening Ceremony? Everybody does...but who remembers what happened 5mins before that? Unfortunately errors stand out. This doesn't mean that difficult concepts can't be accomplished - but careful preparation, contingency plans and technical checks are vital to the success of an event. Lucky enough the minds behind the opening ceremony had a contingency plan and the flame did rise (eventually). A powerful idea can be a simple idea - try and bring your idea to a workable level to reduce the risk of an error. Rehearse.
Every single part of the event needs to be rehearsed and checked. Plan a meeting a few days before the event where you can run through different scenarios to check that you have the right people and technology in place to cater for any eventuality. On the day do check that the vision runs (and that the backup tapes are cued and ready to go), do double check the microphones and audio, and most importantly ensure your speakers or presenters have a complete run through well before your event starts. If the presentations work in front of a handful of work colleagues, wait staff and technical operators... they will be even better when the real event happens. Leave
it to professionals.
It might be tempting to cut corners and cut costs sometimes in the quest to save a few dollars and keep 100% control of your event. In fact by trying to do it all yourself you may hinder the smooth running of an event. You'd never dream of cooking for your guests at an event, you would get a caterer.. so use the same approach when it comes to other aspects of an event. What may appear like a simple job might be quite complex if you don't have the experience. It's
all about time.
An event starts at a given time - you can't change that. At a certain time the curtain pulls back, the doors open or guests arrive. So the only way to ensure you are ready is to remember the time. Plan your event months, weeks or even years in advance. Give yourself plenty of time to get tasks completed. Its better to have everything done a week early to focus on tuning the finer aspects of the event. This is the difference between a polished event and one that just passes as ok.
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