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Maserati Quattroporte Launch Art Gallery of NSW
October 2003


Eventsource recently produced the launch of the luxury Maserati Quattroporte at the Art Gallery of NSW.

Working in conjunction with Maserati, Eventsource developed a unique and memorable launch of the luxury car to a discerning audience. The new Quattroporte truly is a piece of art and with this in mind the Art Gallery of NSW was chosen as the venue.

A limited edition water-colour of the new car, by esteemed artist Salvatore Zoffrea, was specially commissioned and these pieces were displayed in the gallery for the event.

Creating a dramatic arrival, the gallery portico was bathed in red, with red carpet, giant flaming cauldrons and roman centurions standing to attention. Also on display at the entrance were two fine Maseratis and plasma screens offered a sneak preview of the features of the vehicle to be unveiled.

For the Quattroporte's reveal, guests were invited to the steps of the gallery, and to the strains of emotive Italian opera, a helicopter began circling overhead, it's powerful searchlight sweeping the sky. The searchlight picked up the car and the helicopter followed overhead as the new Quattroporte made its way through the gardens to the gallery entrance.

During the event guests were treated to magnificent wines by boutique winery Chain of Ponds, and stunning glassware supplied by Zafferano.

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