Each scenario was designed to reflect different target markets for the car. For the active young couple a RX330 was placed in a scene depicting the Australian snowfields, complete with fake snowfields and models decked out for the slopes. Another vehicle was themed for the career woman in a 5th avenue set, whilst a loungeroom was re-created for the third vehicle where models sat back and listened to the high quality stereo from the new Lexus.

Outside a grand promenade of the entire Lexus range was created, complete with red carpet and lighting effects. The event was hosted by Joel Edgerton and attended by leading newspaper and magazine titles as well as host of Sydney identities.

Eventsource coordinated the entire production - including the design and installation of the various sets, sourced models and their costumes, and oversaw all technical aspects - lighting, audio and vision.